Cognitive Biases and Their Impact - 12 (Bandwagon Effect)

Bandwagon Effect The term "Bandwagon Effect" originates from the political realm, mainly from using bandwagons in parades to show support for a candidate or cause. People would literally "jump on the bandwagon" to signify their allegiance. The concept was first clearly articulated and studied in the context of voting behaviour in the 20th century. Researchers observed that people were more likely to vote for candidates leading in the polls, a trend motivated by the desire to be associated with the winners. Explanation: The Bandwagon Effect is a psychological and sociological phenomenon where individuals adopt specific behaviours, beliefs, or attitudes primarily because they are perceived as widespread or widely accepted within their social group or society. This effect emphasizes the human tendency to align with the majority, often without critically evaluating these behaviours or beliefs' underlying merits or validity. It underscores how social influence and th...