Cognitive Biases and Their Impact - 24 (Reactance)
Reactance Definition of Reactance Reactance is a psychological phenomenon where individuals react against attempts to restrict their freedom or choices, even when those restrictions are intended for their benefit. This reaction is often emotional and can lead to behaviours that are contrary to what is expected or desired by those imposing the restrictions. Discovery and Origin of Reactance Jack Brehm, an American psychologist, introduced the concept of psychological reactance in 1966. Brehm proposed that when people perceive their freedom to choose or act as being restricted, they experience an uncomfortable motivational state. This state drives them to regain that freedom, often by doing the opposite of what is being imposed on them. Critical Characteristics of Reactance Perceived Threat to Freedom: The primary trigger for reactance is the perception that one's freedom to choose or act is being threatened. Motivational State: Reactance is not just a passive feeling but an active